Why Hot Aisle is Better than Hyperscalers: A Fun Breakdown

Going with a hyperscaler might feel “safe” because they’re massive and have a reputation. Sure, you can sue them if things go wrong, but do you really want that hassle? At Hot Aisle, we believe in the power of personal service. High-performance compute (HPC) is cutting-edge stuff, and it demands white-glove care. Instead of being lost in the crowd, you get a direct line to us—people who know exactly what you need and can give you the VIP treatment.

Hyperscalers love to keep their hardware locked down. They don’t want you poking around under the hood because, honestly, they can’t handle the support load at that scale. At Hot Aisle, we love it when customers get hands-on. We’re a boutique operation, and we thrive on collaboration. Want to tweak BIOS settings to squeeze out every ounce of performance? Go for it! We’re here to help you push the limits and crush your goals, because your success is our success.

Hyperscalers are focused on big deals—if you’re not renting 1,000 GPUs for a year, you’re probably not even on their radar. At Hot Aisle, we’re about supporting the entire ecosystem, from big enterprises to scrappy startups. We’re democratizing access to supercomputers so everyone can play. We’ll work with you on pricing, because we believe both of us should win. It’s not just business, it’s building a community of innovators.

Hyperscalers have poured resources into minimizing downtime, and so have we. We colocate in the same top-tier data centers, and we’ve got next-business-day support contracts with Dell Technologies—just like the big guys. None of this is cheap, but we’re committed to providing the reliability you need to keep your business running smoothly.